Cold War and Communism Essay

There are situations in life that can arise at any moment, without our control. Nuclear war and terrorism are two of these situations. There are things we can do to prepare for these situations, but are we ever really prepared? To live under the threat of nuclear war must have been terrible. To know that at any moment a something very catastrophic could happen to us and our family, and there are only a number of things we can do to protect ourselves, is a gut wrenching feeling. During the Cold War, the threat of nuclear war and the atomic bomb put fear into everyone’s life. There was nothing civilians could do about this, except to â€Å"Duck and Cover†. The threat of the atomic bomb was so real that schools were instructing students on what to do if and when it was to occur. â€Å"Duck and cover† is what the students were taught to do. No matter where the person was, outside or inside, duck and cover was the best thing they could do in order to protect themselves from flying debris and the extremely bright light. I’m sure that the fear that the threat of the atomic bomb scared the children very much. Living under the threat of nuclear war and living under the threat of terrorism have a lot in common. Terrorism defines many different situations, such as 9/11, a shooter entering a public place, poison being put into our air or drinking water, etc. The fear is the same, we are afraid that a situation could occur that could harm, or even kill, us or our loved ones, and there is nothing we can do to prevent it. Just like schools were teaching students what to do in case of a nuclear bomb during the Cold War, schools are now teaching students what to do in case of a terrorist attack. Since the shooting at the elementary school Connecticut, schools all over the country have been teaching the students what to do and how to handle the situation. I believe that this is a very positive thing. School shootings seem to be happening more and more often, and students should be prepared. One different between the threat of the nuclear bomb and the threat of terroristic attacks is that the nuclear bomb was expected to happen, terrorism isn’t something we expect, it tend to happen randomly with no warning. Living under the threat of any catastrophic event is very frightening. All we can do is learn what to do in the situation and be prepared.

“the Catcher in the Rye Expository Essay”

â€Å"The catcher in the rye expository essay† The catcher in the rye is a book I have read and really enjoyed because of the plot and the characters in the novel. â€Å"I always call it the catcher of the rye of the new generation. † (www. Thinkexist. comJessica sharzer) the novel takes place in New York. This narrativeis really enjoyable and fun to read. This novel deals with a lot of issues and this is the reason I enjoyed this innovative story. The story takes place in New York City and this is one of the many reasons why I like this novel. The story was also written in a narrative format because of the way the main character: Holden Coldenfield. Holden narrates throughout the entire narrative because he is the narrator. He has been kicked out of eight different schools due to the way he acts in class and towards his peers. He also smokes to keep his stress down because of the way he acts. Every single person who knows of Holden would not like or even care for him. The only person who cared for him is his little sister. The family does not know he was kicked out of his new school Yancy academy. Holden cares for his little sister Phoebe Caulfield. Holden also stays at a hotel for a couple of nights after being kicked of his poised school Yancy academy. He tries to act like an adult to show he is not afraid even though he is sixteen. When Holden couldn’t afford to stay at the hotel anymore he decided to stay with a teacher who tries to molest him while he sleeps and Holden then decides to leave the teachers house without calling the police. While he is walking he happens upon a bar and decides to walk in even though he is sixteen but he has a fake driver’s license and he sees a girl dancing by herself and so he decides to ask her out and it does not end well for him. Holden decides to leave New York for another city because he knows that his family will send him to another prep school. His family might start to miss him since he was their only son and they took him for granted. Before leaving he finds his sister while she is on a field trip in central park and takes her to a merry go round before leaving. Since Holden really cares for Phoebe he explains to her that he is leaving and won’t be coming back and he tells her that he loves her. He also tells Phoebe the dream he had explaining him being a catcher in the rye and how he was catching little kids as they ran off a cliff. After he is done telling her this she asks him if she could go with him when he leaves New York. Finally, the catcher in the rye is a novel that I have read and enjoyed because of the characters and the plot in the novel. â€Å"I will always call it the catcher in the rye of the new generation. †(Jessica sharzer)

Plz chose one Annotated Bibliography Example | Topics and Well Written Essays - 500 words

Plz chose one - Annotated Bibliography Example On the other hand, within the book, the author describes how agriculture and herding had dropped into desertion, trading had stopped, while associations and gatherings to look for solutions were all dissolved. The author is a graduate and an experience individual with a number of studies in various aspects of gastronomy. The book is thus, essential for this study as it has exhaustive information with room for further research. The book is also a legalized and is accessible online as well as in all public libraries. In this article, the author Levi Joseph has gone deep into the Chinese culture to understand there values and life aspects. He, however, found that every part in China naturally developed a unique cooking style, which mirrored its climate, topography, flora, and fauna, the people’s mood and their associations with others. He established that the Filhos de Macau community love food mainly their own cuisine as well as those from different Chinese province. Cantonese and Portuguese are two communities whose food and culture resembles those of the Chinese, where they have even used some common names to refer to different food products. The article also dealt mainly on Macau food, which the community uses them as cultural referent and confirmation of their presences. The article is conclusive in culture, food, and people’s preferences; hence, it is an informative article used by anyone interested in gastronomy. The author is well versed with this areas and he is still carry ing out other researches in the area. This article is an influence to the present discussion on enlarged understanding of hospitality as well as its determination as a robust academic field. According to the author Scarpato, several scholars have currently claimed that both the present study agenda alongside the educational curriculum must be focused on fresh theoretical outline, not limited to the economic statement of hospitality. The article

A Bad Time to Raise Children Research Paper Example | Topics and Well Written Essays - 1000 words

A Bad Time to Raise Children - Research Paper Example In the modern day, with the advent of technology and the prevalence of various risk factors, children remain exposed to a multitude of negative influences that hamper their development. Therefore, the present day is a bad time to raise children because there are several factors that could adversely impact the growing teenagers such as media, social environment and parenting deficiencies. With the advent of technology, various media contents are becoming easily accessible to people, due to which these have become very common place. Furthermore, in the present day, the concept of freedom of expression receives high consideration and, therefore, the process of censorship of the media content has become highly liberal. The public is being bombarded with various media content including movies, TV shows, print and web media etc. In this scenario, movies, TV shows, and video games etc contain a lot of sex and violence, which can negatively impact children. Research studies conducted on the topic suggest that â€Å"exposure to violent media early in life is a precursor to increased aggressive behavior later in life† (Kirsh 36). Similarly, video games, which are easily accessible in abundance, have become very popular among children and adolescents. These games also contain a lot of violent materials that excite youngsters. Thus, they remain engaged in this activity f or prolonged hours daily. This habit, apart from provoking violent behavior in children, presents the content that encourages them to remain engrossed in this activity, thus diverting their attention from core areas like studies, project work etc. Besides, the easy and cheap availability of computer and internet expose the children to harmful content. In today’s world, any child can view web content of any kind by using his or her personal computer. Thus, in the present day, parents have to exercise extreme caution to make sure that their children do not over-engage in

Building the Nazi Regime Essay Example | Topics and Well Written Essays - 500 words

Building the Nazi Regime - Essay Example Being awaken to Nazi faults by the rest of the world, they found out that while building a Nazi regime and making a way to national greatness actually, Germans were making their way to moral degradation. According to witnesses on territories occupied by Third Reich used to say privately that â€Å"since the world began no one had ever murdered so many people that way† (Shoah, 1985). Therefore, it’s interesting and important to investigate how Germany was making its Nazi way finally leading own country to such a great deprivation made by Allied forces as a physical separation one German from another. Taking into the account that a moral aspect of a Nazi way stays among most outrageous issue of Third Reich policy comparing even with WW2 battle losses, we are going to investigate morality of Nazi Germany, including how it was fixed in the governmental laws and used on practice. Nowadays, â€Å"In the annals of human barbarism, the cruelties practiced by the Germans over the Jews in Nazi Germany are among the worst remembered†, and the term â€Å"Nazi† has even become nominal when describing a brutal person (Bailey, 1998). Thus, we are mostly interested in a social aspect of a Nazi way comparing to common understanding of humanity. In this paper, it will be argued that Nazi inhumane social policy became one of the crucial reasons for Allied for ces to separate a German nation after WW2. It seems logical first to investigate the reasons which made ideas of national supremacy sound so timely for a pre-Nazi Germany. Answer this question we are going to use secondary sources referring to Bendersky (2007) and Lynch (2012) books, and Bailey’s (1998) article on why common Germans were willing to participate in Reich’s brutalities. We are going to find some historical events and factors that made Germans dream of national supremacy, specifically among First World War outcomes. Investigating what had been done

Should Starbucks expand to Africa Essay Example | Topics and Well Written Essays - 2500 words

Should Starbucks expand to Africa - Essay Example Traditional cafes did not understand the changes in consumer needs hence this gave room for Starbucks to expand quickly by opening more stores. Starbucks Corporation has opened stores and coffee outlets in North America, Europe and Asia. The objective of Starbucks opening coffee outlets in Africa is to meet its business strategy of global expansion. The increase in profitability can be attributed mainly to its aggressive expansion strategy. For the long term objective to be achieved, more than half of the stores will have to be located outside the United States. Starbucks has achieved market leadership by ensuring high quality products and services together with excellent customer service. The company can increase market share by expanding to Africa. The company will have to maintain its global business strategy of differentiation and added services.Introduction Starbuck is the largest coffeehouse in the world with operations in all the continents. The company operates more than twenty thousand coffee stores in more than one hundred countries in the world. From a single coffee store which was opened in 1971, the company has achieved a market leader position in the beverage industry by establishing operations in the US and beyond (Hill and Jones 165). Starbucks licenses and franchises operate more than seven thousand coffee outlets worldwide with many of the operations being based in shopping centers and global airports. The company has diversified product portfolio offering which include coffee, tea, soda, juices and pastries (Boone and Kurtz 56). The company has also venture inn entertainment segment where it markets music, videos and books. The company products are localized to the specific market (Ungson and Wong 145). The company has also maintained its original culture which has not being diluted by the global culture hence the common goal of the company is to offer distinctive experience to its customers (Boone and Kurtz 69). The company has been able to provide great working environment to its employees by embracing diversity and treating all the employees with dignity and respect (Ungson and Wong 160). The operations of the company are centered on excellence in purchasing inputs, roasting and delivery of the final coffee product to the customer. The company business strategy is to maximize sales by creating relaxing and attractive atmosphere with guarantees excellent customer service (Hill and Jones 177). The company also uses both retail and online music sales to widen the target market share. The company also maximizes market penetration partnering with global

Branding - Lexus Car Company Essay Example | Topics and Well Written Essays - 2000 words

Branding - Lexus Car Company - Essay Example Therefore, the re-branding process constitutes the development of a new ‘‘name, term, symbol, design or a combination of them’’ with an aim of reaching a new position in the stakeholders’ and competitors’ minds. Therefore, re-branding is measured by the level of changes in marketing aesthetics and brand position. Re-branding is either evolutionary where it involves minor, gradual and hardly perceptible changes in the aesthetics and positioning, or revolutionary where it involves major and identifiable changes in aesthetics and positioning that lead to fundamental re-definition of a company. This is a proposal on how to re-brand Lexus. Therefore, I shall examine the brand’s background and determine its position in the automobile industry. I shall then establish the reasons why the company would require to undergo a re-branding process. I shall then proceed with the formulation of the re-branding plan by taking advantage of underlying oppo rtunities and establish measures to counteract the challenges that might arise. The process shall culminate in the selection of an appropriate branding agency that will carry out the re-branding process. ... Although Lexus is fully owned by Toyota, it has developed its distinctive luxury image in the consumers’ minds. This image is entirely different from Toyota’s image that provide feisty and reliable cars and not flashy cars. In this case, Lexus was provided with its own brand values. The launch of a Japanese luxury car to compete with the likes of Cadillac, BMW and Mercedes Benz would have seemed preposterous some decades ago. However, the introduction of the Lexus LS 400 after the investment of colossal amounts and production of numerous prototypes broke this notion. Over the years, Lexus has evolved from an improbable outsider to a formidable force in the luxury automobiles industry. The competition among the leading luxury vehicle manufacturers has been heating up over the last few years. This race involves pushing sales, leading in profitability, admiration for its models and incorporating innovative technologies. Furthermore, to lead in this industry a company has t o offer better service and quality besides selling more units than the competitors. Although Europe has been experiencing an economic slump, the luxury automobile producers have been increasing their investments and production capacity. These efforts aim at increasing sales in growing markets such as the United States and China. This is because the luxury industry demands players to continuously raise the bar. Therefore, making counter-cyclical decisions, although not easy, can determine the level of progress that a company will achieve (Ciferri, 2013). Rationale for Re-branding The automobile industry is facing new challenges in controlling carbon dioxide emissions and in reducing fuel consumption. Manufacturers are focusing on developing ‘green’ concept vehicles that can be mass-produced.

Adaptive Culture and Cultural Artifacts Essay Example | Topics and Well Written Essays - 500 words

Adaptive Culture and Cultural Artifacts - Essay Example While the organization needed to know every accurate detail about its stakeholders, the latter also needed to provide an honest and realistic output of needs or wants that are to be fulfilled. In other words, information is the framework of those mentioned requisites; its timing and accuracy significantly determine the capability of the organization to process and integrate it with the organizational processes and practices. Moreover, all other aspects that serve to shape an organizational culture has to be taken into consideration -- its level of impact on organizational culture should determine its ability to be incorporated in the whole adaptive culture-framework. While in general, these aspects are conveniently referred to as processes and practices, in specific it includes policies, competencies, reinforced norms, et cetera. A more binding reinforcement for an organization aspiring an adaptive culture is the top management’s commitment. Additionally, the organization†™s people should be tirelessly reminded of the purpose of such adaptive culture. Both commitment and purpose are consistent ‘reinforcers’ of any desired organizational culture, and adaptive culture is no exception. I think that our organization has a relatively strong culture. First, because everybody knows what and who we do for; more than just profit or bonuses, we serve people. Every business unit, whether directly or indirectly involved, recognized its part in the whole value chain. In other words, each of us, from top to the bottom level, could identify ourselves in the organization’s collective mantra. Moreover, this recognition is reinforced through the individual integration of our own task to the company’s core task. Second, our Human Resource Recruitment filters the entrant workers; they make sure that the individual’s goals are well aligned or approximately paralleled with the company’s. Moreover, the HR people look at the

What Is Morality Essay Example | Topics and Well Written Essays - 1000 words

What Is Morality - Essay Example ring of pension plans or their complete termination; reductions in health care benefits; and wage stagnation in spite of increased productivity† (Feldman, 2007). Indeed, it is through these ethical issues that a redefinition of the essence of business is important. Specifically, it is crucial to ask: (1) is the essence of business purely based on profitability and growth? And (2) should businesses be regarded as moral agents (and therefore be responsible for their actions)? While it is true that profit drives the business as it sustains business operations, it is not the sole determinant of profitability. Unfortunately, most businesses today solely focus on serving one type of stakeholder—their end consumers—that they fail to consider their other publics: employees, society, and the environment. In this regard, the implementation of the aforementioned ways to cut down costs may actually end up costly for the company, as these may lead to: (1) bad publicity affecting product loyalty; (2) lawsuits being filed to address improper employee treatment; and (3) investment withdrawals by image-sensitive shareholders. All of these examples reinforce the notion that ethical business practices can indeed translate to business profitability. However, it must be pointed out that viewing ethicality as a mere tool for profitability remains conceptually ambiguous, especially when attempting to shed light on their stark differences. This is why revisiting the essence of business is significant in order to glean insights on what the business is and how it should act. To begin, it must be made clear that a company is a ‘separate and self-determining’ entity since it is comprised of human beings who are completely capable of controlling the business—through culture creation, strategic business alignments, and operations planning—in order to achieve its goal of profitability. In this regard, any company is said to be free, and is therefore given its rights and

Media and communication theories Essay Example | Topics and Well Written Essays - 4000 words

Media and communication theories - Essay Example The rate of online literacy is increasing day by day. People find different ways of communication. We send SMS messages, we leave the messages on answering machine if the person is not available on phone, we use search engines for surfing, we use scanners, and we create the websites, we communicate via mails to any person. The person from one corner of the world can easily chat with another person sitting at the other corner of the world just through the medium of the computer and internet. The person can share his opinions before the huge mass through blogs, website, pictures, and emails. The new media has occupied almost all the fields. It is the traditional media who sew the seeds of democracy among the people and it is the new media who taught the audience how to become democratic in real sense. Thus the audiences have become active and participative. Here in this paper the main focus is on the role of audience in media production as well as media consumption Communicating the huge mass or creating good rapport with the people has been the major need since ancient time. In ancient time the kings use to propagate themselves through the contemporary traditional media such as sculptures or by building monuments. In ancient India for example the Emperor Ashoka’s rock edicts and pillar inscriptions are the examples of the ruler’s attempt to communicate with the large number of people. The Roman rulers used wall posting including the imperial dicta to inform the public. They were types of news bulletins and were known as Acta Diurna (Daily Acts). Some historians considered them as the first newspapers. On the onset of industrialization the invention of the printing press changed the entire scenario and the newspapers started publishing and thus they became the major source of information for the people. Theatre and other performing arts also played the role of

Compare absolute and relative morality Essay Example for Free

Compare absolute and relative morality Essay There are two types of morality, absolute morality and relative morality. An absolutist believes that certain things are always right or wrong no matter the consequences or situation, while a relativist is more concerned with outcomes and believes something is either right or wrong based in certain circumstances or situations. An absolute command is a command that is true all the time, in all places and all situations. An absolutist thinks about what is the right thing of itself, for example murder, because killing someone regardless of the consequences of an action or the results might occur. this means they approach is deontological. The system is simple and easy to apply, as a crime will be a crime regardless of the circumstances. An example is stealing, stealing is always wrong no matter the culture of the person, what the reasons were or when it happened make no difference; stealing is universally wrong and everybody knows that. There are many strengths to absolutism. firstly, because certain things are neither judged right or wrong in all situations, it makes it easier to apply than relativism. for example, in absolutism, if someone was to steal, it would be seen as wrong, while in relativism if someone steals, it might be, because they cannot afford food for their baby, so all other circumstances need to be taken into account. Also, it enable us to have a UN Declaration of human rights, as it provides a universal code to measure everything against. However, there are many weakness to absolutism as ethics are deontological which means that it pays no regard to the outcome or consequences of an action, so for example, if a poor mother stole food to feed her hungry child, this act would be judged wrong, because absolute ethics believe a crime is a crime, even though surely the stealing is for outcome and her childs life is more important. Also no one can really know what absolute morals are since all sources of morality are open up to peoples opinions and own interpretation. However relative morality judge things relative to the situation. it means there are no universally moral principles and there is no objective truth and if there is it cannot be found. There are many advantages to relativist, such as it is flexible and takes everyones opinion into account, as it is based on peoples point of view, so no one is wrong and it also takes certain circumstances into account. For example a relativist may believe abortion is wrong, but if a poor mother with hardly any money is pregnant they might allow abortion then, because it avoids the mother bringing a child into the world and giving it a bad life, so with relativism they are more concerned with the outcome. However, there are a number disadvantages to relativism, such as it is very difficult to apply, as judgements are always subjective and based and influenced by peoples thoughts, feeling and opinions, so everyones ideas of what is right and wrong will be different. Relativism is a lot more difficult to apply than absolutism. Also some acts have always wrong like genocide, so relativism doesnt allow moral progress. In conclusion, absolute ethics and relativist ethics ways of judgement are both very different, both having lots of disadvantages and advantages. however in my opinion relativist judgements are better, because they take certain situations into account and acts like abortion cannot be wrong.

The Difference Between Chinese And Western Culture Cultural Studies Essay

The Difference Between Chinese And Western Culture Cultural Studies Essay Food diet is a cultural in china. The daily regimen is often talking object. China and the West have the very big difference in aspect; they are in the diet idea, the cooking, raw material, dined aspects and so on. this point as early as already some people raised in the 19th century, then, East and Wests cultural masters have not stopped down to this aspects research. Then, Chinese people Xu xiong (2001) pointed out that Chinese and western diet culture difference. It is due to countrys culture, the custom, the atmosphere, the historical connotation, the nutrition values and the current economic condition factor. Recently, many people think western and Chinese diet culture biggest difference is Chinese people used the chopsticks, is eating rice and western people used knife and the fork, eating the beefsteak and the bread. These are only on the superficial difference; also it still has deeply level differences. This point that it had been ignore to people Food habits difference, the diet ways difference, the diet concept difference, the cooking methods difference. These differences are the fundamental differences between Chinese and western food culture difference. China has 5,000 years of history, China has brightly rich, the broad and profound diet culture; Chinese people pay attention to the nature and humanity, Chinese food to feed the ideographic, by thing of expressing characteristics. So it makes the famous traditional Chinese diet food Chinese food culture theory founder in the analects of Confucius The Analects in there on the food, food is too refined, cypress tire size exposition Up to two thousand years later, still has a very high theoretical guidance Sima Qian in Lishiqi Commentary Section of the Historical Records write that : a countrys king depend on people, then people depend on grain Yan Zhitui, Family Instructions of Yan Clan say: grain is people depend on, people cannot live without eating, The Chinese diet culture has long development process, if from Peking man invented offensive and began a real sense of diet culture creation began, starting with China diet culture development process from today ,there were fifth year s of history, this is a long standing uninterrupted history. Chinese peoples diet emphasize the perceptual and the artistry, pursue the taste of the food feeling, and no attention to the foods nutrition composition, many from color, aroma, taste and shape wait for a respect to evaluate the stand or fall of diet quality, pursuit is a difficult to explain in words of artistic conception. Chinese people are pay attention to eat, American sociologist Ian. Robert Johnson wrote a book in his Sociology, said that American do not eat snails to eat oysters, French eats snail dont eat locusts, Lu tribe in Africa who do not eat fish to eat locusts, the Jews do not eat pork, Hindus pork do not eat beef, Russians eat beef dont eat snake meat. While Chinese have no dont eat, the Chinese people in taste dishes, We often will taste this dish and said yummy or not delicious; however if you want ask the people why this dish is good ,we not answers, This shows that Chinese on diet of pursuit is a kind of difficult to explain in words mood, namely, use people say normally color, aroma, taste and shape, implement to the state materialize and Im afraid is still difficult to cover it. The Chinese diet is has its distinctive charm, the key lies in its flavors. And delicious produced to reconcile, for the original taste of food, Coupled with the taste of ingredients and materials, and to reconcile the taste of spices, Intertwined with the integration of coordination, Pay attention to the harmony of Chinese cooking Beauty This is the essence of Chinese culinary art key point.. The dishs shape and color is external things, and the taste is something inside, Chinese food is not deliberate modification of the internal re-appearance. Westerners focus on rational analysis, focus on food science, and pay attention to nutrition, whatever how to the food color, smell, taste, shape , and nutrition must be assured, pay attention to how many calories a day intake, vitamins, protein, and so on. Even if taste thousand pieces of the same tune, also they must continue to eat because there are nutritious. Lin Yutan in my country and my people pointed out: English and American people are eating is defined as a biological machine fuel injection As long as they eat to be able to keep the body strong enough to resist the infection of bacteria Do not pay attention to other aspects of . In the banquet, you can pay attention to tableware, pay attention to the use of materials, pay attention to service, attention to vegetables, raw material shape and color with respect. But no matter how luxurious high-grade, from Los Angeles to New York, steak is only a kind of taste, without art at all. As dishes, chicken is chicken, steak is ste ak, although the dishes are with, that is carried out in the disk French lamb chops, while put mashed potatoes, next to the lean lamb chops, green beans cooked with the other side, add a few slices of tomato. Contrasting color, but the taste of the variety of disparate materials, to reconcile, the taste is different, you taste it, and you know it. Westerners are used to divide and eat, there are be allocated a personal food, it is one of a rationing. In the West dinner, while also sitting, but each single plate of food is the single loaded. Do not have fixed seats that can move around freely, Not only it can fully meet the individual food preferences, but also to facilitate social. Be easy to Feelings between individuals and to facilitate the exchange of information, Instead of all activities at the table will be made public, In Western food on the table not weave in games. Also eat time shorter than the Chinese food. We usually to eat beef in silence and quietly. This diets way fully show that Westerners humanity, self respect and emphasize the individuals independence and autonomy. In china, In china, whether Family dining is or a formal banquet, we are sitting around dinner, Sitting in a table, we look toward cheers each other, and help people to distribute food to guests at the table reflect the mutual respect between people, the virtues of comity, and Harmony, happy atmosphere. Shows that the Chinese people pay attention harmony is most precious In 3000 years ago, it is The Book of Songs Era Our ancestors first know to eat have affinity function, Use food to regulate the relationship in the Book of Rites, said the By drinking the diet this way, to express our good mood. reflects Chinese people peaces idea. Especially in the various festivals, we by drinking diet this way, to express .we are very happy. This diet way is the Chinese food culture an important tradition. Chinese people put the eating as an elegant pleasure .So take a seat, the mutual laughter throughout the entire process of meal. To eat time weave in some interesting games, so eat time for up t o two or three hours .Because people can maintain a good appetite and a strong appetite, so enjoy the culinary arts how to maintain the best state of mind. Chinese to trail by eating, and eating to regulate relationships .As Mr Qian in the eat, said Dinner have many social functions, such as a feel for the business meetings by the so on In China, cooking is an art, it with extremely strong interest, even with certain game play, it is attracted by diet for the life of fulfilling the Chinese. Chinese cooking have many methods, for example, Slip, braised, burning, boil, steamed, fried, crispy, braised, grilled, stewed, explosion, fry, casserole, candied and so on . These methods make use of dazzling dishes. Chinese people have a grasp on the heat of the traditional methods, it is rich and varied , and every type have detail methods, such as Such as leavened partition into brittle and slippery and so on. Chinese food is more complicated changes in technology, many dishes are time-consuming work fees Chinese food a lot of embellishment, when we eat the food, many embellishment of food, we dont eat. Not only cause the waste of raw materials, but also the effect may not be good A Chinese chef in the industry saying goes ¼Ã… ¡ As a good cook, one-third of the craft, and seven in the used materials side. It is Emphasizes personal chef selection of raw materials, the importance of sub-file to use. That is, the standard of raw materials produced on the dishes of Chinese and Western food culture differences play a decisive role. Westerns Cooking pay attention to nutrition to the neglect of taste, they with cold drinks table, also coupled with the cold chilled ice wine And the bloody steak with white fish, big white meat, raw vegetables, white boiled beans, boiled potatoes with relish, although the dishes are very authentic taste, but the dish flavor is not good. These all reflect the taste of the neglect of Westerners. Westerners diet emphasizes science and nutrition, the whole process of cooking are acting in strict accordance with scientific standards, Thus the chefs work to become a very monotonous and mechanical to work. Westerners to grasp the furnace temperature and quantitative data can not be separated, Its cooking methods is frying, deep-fried, and grilled, the taste of food is a single, Western do not pay attention to a knife, a piece of steak, vegetables and salad placed at random, there is no knife at all Westerns transfer to a plate dimension, edible is strong, the vast majority of all the food into the dish can be eaten, and embellishment is the main course dishes. Most raw materials for western food is fresh, clean, natural Operation process of nature, to play the original taste of food, not too much used to dry raw materials, milk is essential in the Western raw materials. Based on the importance of nutrition, Westerners most of eat raw vegetables, not only they eat tomatoes, cucumber, cabbage, onions, but also they can eat raw broccoli , The majority of the American West as the representative, they seem to like to eat cold dish., and sitting after the first dish is mostly Sarah one dish icy leftovers, And the main course steak end up, First ,you used a knife and cut a while, until chopped, hot steak to cool gradually, but also the side dishes and a good steak with a fork with your mouth. Thus westerners ignore flavor Chinese tableware is mainly chopsticks, chopsticks is More accurate than the knife and fork, we used the chopsticks can freely and convenient. Whether the dish is article, is the lump is the piece, and it is cube. Chinese people pick up the chopsticks; it can be applied with ease. So, like talking about something at the dinner table for the Chinese people, they can not tolerate silent Western food instrument. Not only Chopsticks are eating utensils, but also it is talking about assistant props the dinner table, a group of people around the table, Each other take their food with chopsticks, and the guests served you food at a meal. It shows between the master and guest relationship, also it is add to harmonious atmosphere in the table. So when Mr. Cai Yuanpei talking about the chopsticks, in ancient time, Chinese people once used it, and used many various of shapes, cuptray bowl and see. Chinese cooking emphasis the shape, size, color coordination with the dishes ¼Ã…’and pay atten tion to exquisites utensil. The delicious food must have exquisites utensil combine, and to pay attention to harmony with it. Dishes and utensils in color decoration, in the form, and harmony in the space is supposed to match. They put diet regard as artistic activity treat. Not only can eat delicious food, but also get a beautiful art from which to enjoy it. Westerners with a metal knife and fork, and a variety of cups, plates, cup, dish. The western food dress up plate and combine aspect, Unlike the Chinese, emphasis on the artistic beauty. The types of utensils, dishes shape, are both of relatively monotonous. In short, West people focus on the content of the food, Chinese people emphasis to cuisine in the form and the more pleasure they reap from it. Recently, with the quality of life improve. Chinas food and beverage utensils are specialized, diversified portfolio of the new faces appear. it is for family dinner add to new meaning and Japanese food culture and interest. West people also began to focus on the design. There are a variety of different styles of tableware in market. These are usually with color and pattern, and appeared to different in various styles, with a view, interesting characteristics, and the put eating utensils as gifts to sell. Is due to International economic development, also country and country are communication frequently and international tourism development. It make them cultures exchange and merge in the worldwide, forming an unstoppable trend. Specially, country and country communication and merge in food aspects. For western food Traditionally, Western absorbed the steam and fried from the Chinese food methods. At the same time, they also absorb a lot of Chinese food ingredients and condiments. While Chinese food also emphasis to food nutrition. We can start to eat western styles food. For example, Hot dogs, sandwiches, salads, and butter. In conclusion, in china appear Chinese and Western styles combineds style.there are Western medicate food and beef of porridge in Chinese and Western styles combineds style.now,western food use Chinese cooking to eat, and Chinese food used the western cooking to do ,those are Chinese and Western food culture continually and exchanges, it can appear new phenomenon

Low Level Programming Language Computer Science Essay

Low Level Programming Language Computer Science Essay Low-level programming language is a programming language that provides little or no abstraction from a computers instruction set architecture. The word low refers to the small or nonexistent amount of abstraction between the language and machine language; because of this, low-level languages are sometimes described as being close to the hardware. A low-level language does not need a compiler or interpreter to run. The processor for which the language was written is able to run the code without using either of these. By comparison, a high-level programming language isolates the execution semantics of computer architecture from the specification of the program, making the process of developing a program simpler and more understandable. Low-level programming languages are sometimes divided into two categories: first generation, and second generation. First generation The first-generation programming language, or 1GL, is a machine code. It is the only language a microprocessor can process directly without a previous transformation. Currently, programmers almost never write programs directly in machine code, because it requires attention to numerous details which a high-level language would handle automatically, and also requires memorizing or looking up numerical codes for every instruction that is used. For this reason, second generation programming languages provide one abstraction level on top of the machine code. Example: A function in 32-bit x86 machine code to calculate the nth Fibonacci number: 8B542408 83FA0077 06B80000 0000C383 FA027706 B8010000 00C353BB 01000000 B9010000 008D0419 83FA0376 078BD98B C84AEBF1 5BC3 Second generation Second-generation programming language, or 2GL, is an assembly language. It is considered a second-generation language because while it is not a microprocessors native language, an assembly language programmer must still understand the microprocessors unique registers and instructions. These simple instructions are then assembled directly into machine code. The assembly code can also be abstracted to another layer in a similar manner as machine code is abstracted into assembly code. Example: The same Fibonacci number calculator as on page one, but in x86 assembly language using MASM syntax: fib: mov edx, [esp+8] cmp edx, 0 ja @f mov eax, 0 ret @@: cmp edx, 2 ja @f mov eax, 1 ret @@: push ebx mov ebx, 1 mov ecx, 1 @@: lea eax, [ebx+ecx] cmp edx, 3 jbe @f mov ebx, ecx mov ecx, eax dec edx jmp @b @@: pop ebx ret High level programming language High-level programming language is a programming language with strong abstraction from the details of the computer. In comparison to low-level programming languages, it may use natural language elements, it is easier to use and more portable across platforms. Such languages hide the details of CPU operations such as memory access models and management of scope. This greater abstraction and hiding of details is generally intended to make the language user-friendly, as it includes concepts from the problem domain instead of those of the machine used. A high-level language isolates the execution semantics of computer architecture from the specification of the program, making the process of developing a program simpler and more understandable with respect to a low-level language. The amount of abstraction provided defines how high-level a programming language is. The term high-level language does not imply that the language is superior to low-level programming languages in fact, in terms of the depth of knowledge of how computers work required to productively program in a given language, the inverse may be true. Rather, high-level language refers to the higher level of abstraction from machine language. Rather than dealing with registers, memory addresses and call stacks, high-level languages deal with usability, threads, locks, objects, variables, arrays and complex arithmetic or Boolean expressions. In addition, they have no opcodes that can directly compile the language into machine code, unlike low-level assembly language. Other features such as string handling routines, object-oriented language features and file input/output may also be present. High-level languages make complex programming simpler, while low-level languages tend to produce more efficient code. High-level programming features like more generic data structures, run-time interpretation and intermediate code files often result in slower execution speed, higher memory consumption and larger binary size. For this reason, code which needs to run particularly quickly and efficiently may be written in a lower-level language, even if a higher-level language would make the coding easier. With the growing complexity of modern microprocessor architectures, well-designed compilers for high-level languages frequently produce code comparable in efficiency to what most low-level programmers can produce by hand, and the higher abstraction may allow for more powerful techniques providing better overall results than their low-level counterparts in particular settings. There are three models of execution for modern high-level languages: Interpreted Interpreted languages are read and then executed directly, with no compilation stage. Compiled   Compiled languages are transformed into an executable form before running. There are two types of compilation: Intermediate representations   When a language is compiled to an intermediate representation, that representation can be optimized or saved for later execution without the need to re-read the source file. When the intermediate representation is saved it is often represented as bytecode. Machine code generation Some compilers compile source code directly into machine code. Virtual machines that execute bytecode directly or transform it further into machine code have blurred the once clear distinction between intermediate representations and truly compiled languages. Translated A language may be translated into a low-level programming language for which native code compilers are already widely available. The C programming language is a common target for such translators. Examples of high level programming language include: Java, C, Python, Scheme, Prolog, C++, C#, VB, Java Script, Ruby and Lisp. Comparison of high and low programming languages below are similar programs in both languages to find greatest and smallest data value in a data set. Validating raw data Input validation is an important part of any computer application that requires user interaction. It applies to anything that the application does to ensure that data entered by the user is acceptable for the purposes of the application. Input validation can take place at various times in the data entry cycle. For example, the programmer can: Constrain the users entry of data before it begins by providing very restricted data input fields that permit only valid choices. The most common way to do this is to provide standard controls that do not permit free keyboard entry, such as drop-down lists, option buttons, and check boxes. Constrain the users entry of data at the moment that it occurs by monitoring every keystroke for validity and rejecting unwanted input as its typed. For instance, a particular entry field might seem to the user to ignore anything but numeric characters. React to the users entry of data after the user is finished, accepting or rejecting the contents of a data field when the user attempts to leave the field or close the screen. Input validation can also have varying degrees of user participation. For instance, the program can Automatically correct a users mistakes without asking the users opinion. Warn the user of incorrect input and prompt the user to correct the input before allowing the user to continue with other activities. Benifets of Data Validation: Reduces the time that is spent completing forms and eliminates costs associated with errors by validating data, improving efficiency and minimizing the high cost of exception handling resulting from data input errors. Validation happens immediately in a visual basic form and can catch common errors such as not entering a required field, incorrect data type or entering incorrect data based on other data previously entered into the form. Example validation of checking if the date entered is after todays date: Private Sub Date_Entered_AfterUpdate()   Ã‚  Ã‚   If Me.Date_Entered>date() then  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Date_Entered is form field name   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   msgbox Please enter a date less than or equal to todays date.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Me.Date_Entered.setfocus  Ã‚  Ã‚  Ã‚  Ã‚   set cursor back in the date field   Ã‚  Ã‚   end if End Sub Using strings with passwords in visual basic The use of strings benefits data entry in a password application in visual basic because the program would not reset itself and crash on error input. This could affect the safety of the password which could be compromised. It compares the 4 digit numbers inputted in order and will only allow access when all 4 characters are correct and in the right sequence. If this doesnt happen it will reset and wipe the numbers clear. This is so the imputer cannot see which ones he/she has got right and try different ones for the others remaining. In visual basic for the above program you could limit the user to a certain amount of attempts before the user is locked out. When the code is incorrect you could have a warning flash up on the computer, or if the wrong sort of data is inputted you can have a warning asking for the correct data. Likewise if you have not inputted 4 digits it would crash so this can be modified in the code strings with . Data Types Boolean Data Type   This data type holds values that can be only true or false. The keywords True and False correspond to the two states of Boolean variables. Use the Boolean data type to contain two-state values such as true/false, yes/no, or on/off. The default value of Boolean is False. Type Conversions When Visual Basic converts numeric data type values to Boolean, 0 becomes False and all other values become true. When Visual Basic converts Boolean values to numeric types, False becomes 0 and True becomes -1. When you convert between Boolean values and numeric data types, the .NET Framework conversion methods do not always produce the same results as the Visual Basic conversion keywords. This is because the Visual Basic conversion retains behaviour compatible with previous versions. Programming guide Negative Numbers. Boolean is not a numeric type and cannot represent a negative value. In any case, you should not use Boolean to hold numeric values. Type Characters. Boolean has no literal type character or identifier type character. Framework Type. The corresponding type in the .NET Framework is the system Boolean structure. In the following example, runningVB is a Boolean variable, which stores a simple yes/no setting. Dim runningVB As Boolean Check to see if program is running on Visual Basic engine. If scriptEngine = VB Then runningVB = True End If Integer Data Type   Integer data holds signed 32-bit (4-byte) integers ranging in value from -2,147,483,648 through 2,147,483,647. The Integer data type provides optimal performance on a 32-bit processor. The other integral types are slower to load and store from and to memory. The default value of Integer is 0. Programming guide Interop Considerations. If you are interfacing with components not written for the .NET Framework, for example Automation or COM objects, keep in mind that Integer has a different data width (16 bits) in other environments. Widening. The Integer data type widens to Long, Decimal, Single, or Double. This means you can convert Integer to any of these types without encountering a System.OverflowException error. Type Characters. Appending the literal type character I to a literal forces it to the Integer data type. Appending the identifier type character % to any identifier forces it to Integer. Framework Type. The corresponding type in the .NET Framework is the System.Int32 structure. If you try to set a variable of an integral type to a number outside the range for that type, an error occurs. If you try to set it to a fraction, the number is rounded. The following example shows this. The valid range of an Integer variable is -2147483648 through +2147483647. Dim k As Integer The following statement causes an error because the value is too large. k = 2147483648 The following statement sets k to 6. k = CInt(5.9) Char Data Type   Holds unsigned 16-bit (2-byte) code points ranging in value from 0 through 65535. Each code point, or character code, represents a single Unicode character. You use the Char data type when you need to hold only a single character and do not need the overhead of String. In some cases you can use Char(), an array of Char elements, to hold multiple characters. The default value of Char is the character with a code point of 0. Unicode Characters The first 128 code points (0-127) of Unicode correspond to the letters and symbols on a standard U.S. keyboard. These first 128 code points are the same as those the ASCII character set defines. The second 128 code points (128-255) represent special characters, such as Latin-based alphabet letters, accents, currency symbols, and fractions. Unicode uses the remaining code points (256-65535) for a wide variety of symbols, including worldwide textual characters, diacritics, and mathematical and technical symbols. You can use methods like IsDigit and IsPunctuation on a Char variable to determine its Unicode classification. Type Conversions Visual Basic does not convert directly between Char and the numeric types. You can use the Asc, AscW Functions to convert a Char value to an Integer representing its code point. You can use the Chr, ChrW Functions to convert an Integer value to a Char having that code point. If the type checking switch (Option Strict Statement) is on, you must append the literal type character to a single-character string literal to identify it as the Char data type. The following example on page 8 illustrates this. Option Strict On Dim charVar As Char The following statement attempts to convert a String literal to Char. Because Option Strict is On, it generates a compiler error. charVar = Z The following statement succeeds because it specifies a Char literal. charVar = ZC Programming guide Negative Numbers. Char is an unsigned type and cannot represent a negative value. In any case, you should not use Char to hold numeric values. Interop Considerations. If you are interfacing with components not written for the .NET Framework, for example Automation or COM objects. Widening. The Char data type widens to String. This means you can convert Char to String without encountering a System.OverflowException error. Type Characters. Appending the literal type character C to a single-character string literal forces it to the Char data type. Char has no identifier type character. Framework Type. The corresponding type in the .NET Framework is the System.Char structure Comparison table between Ladder Logic and Visual Basic Language Ladder Logic Visual Basic Suitability for engineering applications High Medium Availability Medium High User friendliness Low High Cost of software High Low Size of code Low (high compact) High Difficulty of use Medium to High Easy Ease of programming Medium User has knowledge then low User has no knowledge then High Ideal use Machine control Simulation Resources: www.wikipedia.org, www.msdn.microsoft.com, www.fortran.com, visual basic help, www.visualbasic.freetubes.net, www.blueclaw-db.com

Essay Comparing Brave New World and The Giver -- comparison compare co

Comparing Brave New World and The Giver    When one examines the similarities between Brave New World by Aldous Huxley, and The Giver by Lois Lowry, they may be baffled. They may think that Lowry just did a run off of Huxley's highly successful masterpiece. The similarities are extraordinary, but so are their differences. Many aspects of these novels are almost identical while others are completely foreign to each other. Both of these novels feature structured societies, but the societies are not the same. In Brave New World, there are no families or definite partners, but neither society believes in love or true family. The Giver has no specific caste system, but the members of their community do not have control of their own future; that is left to the elders of the community. Lastly are Jonas and John. They are basically the main characters and both endure severe inner troubles, but are they similar enough to make the novels similar?    In Brave New World, there is definitely a caste system of community members. Each level of society keeps to themselves. They work and live according to how they were conditioned. They do not have a certain ordinance on manners or behavior; they are promiscuous and, for the most part, outgoing. The characters in Brave New World do not know the meaning of the word love. They do not have the slightest inkling of what it is like to have a family; the ideas of parents and childbirth repulse them. The Giver has a society that believes in having families for stability, but they do not believe in love. The word is broad and meaningless. When Jonas asked his parents if they loved him, they laughed and told him to be more specific because language is everything. Do they enjoy him? Yes.... ...ves, and to my interpretation, dies. Both John and Jonas were not mentally equipped to handle the situations they were confronted with.    While many may not observe the similarities or differences in Brave New World and The Giver, they are quite obvious. While one society is repulsed at the past, the other simply erases it from memory and it is never spoken of. Neither society believes in love or family, but there are subtle differences in their beliefs. While The Giver has no definite caste system, they have certain procedures for levels of society. John and Jonas are similar characters who are confronted with inner turmoil and find their own way out. Brave New World and The Giver are wonderful works of art that are extremely close in storylines. Whether one believes that they are similar or different, it must be said that the resemblances are almost scary.

Thoughts on the Color, Blue Essay -- Exploratory Papers

Thoughts on the Color, Blue During the time when polytheistic religions were widely practiced in Europe, colors represented ideas associated with the paranormal and the spiritual. In many cases, the color blue represented safety and protection. It was believed that if someone wore or carried something blue, the bearer would be protected from evil spirits. Over time, as patriarchal societies formed, the welfare of the male child took priority over the welfare of the female child. Since male children were more important, parents surrounded their sons with blue objects. This explains the common association of males and the color blue that exists even in modern society. A common practice among new families and couples with children on the way is to decorate the rooms of the infants with either blue or pink, depending on the gender of the child. Though some prefer a more neutral tone such as white or beige, blue or pink baby rooms can still be found. This practice promotes the association of the color to the gender and the gender to the color. When thinking of the color blue and ...

Tracking Tv Programs :: essays research papers

Tracking TV Programs Since its invention, television has been an important part of American life and culture. In our modern society, there are even those who would argue that it has become an absolute necessity. Recently, many people have been debating whether or not television content is corrupting our youth and Americans in general. In spite of this, I believe that the networks do an adequate job of providing programs that appeal to the different categories of viewing audiences. In the early evening, one can find a variety of programs that connect with a large audience spanning children to adults, however as the night progresses the program content changes in order to target mature audiences only. When the early evening programming begins at around five o'clock the viewer has various selections to choose from. It is about this time that many people are returning home from work, so news programs are a staple of these early time slots. Following this is a barrage of comedy sitcoms, movies, and dramas, such as "Home Improvement" and "Melrose Place". Their viewers include children, families, and single adults. Therefore, these time slots draw larger audiences than any other. As the evening dwells on, one can start to see a gradual change in program content as they begin to lose the younger viewers and start focusing on more mature audiences. The content becomes more violent and sexually explicit. The comedy also follows this pattern and becomes more adult oriented, such as HBO's "Def Comedy Jam". This is also the time of night that those famous infomercials begin airing. The reason for this is that these are the cheapest time slots to buy and broadcast on.

A study to understand market acceptability of Pepsi Atom Essay

EXECUTIVE SUMMARY The project gives an overview of the Indian soft drink market various players, new entrants etc. The highlight of the project is to understand the launch of PepsiCo’s new drink Pepsi Atom and its market acceptability. PepsiCo’s drink didn’t appeal to masses. In spite of the innovative ideas, 360 degree marketing and a grand product launch the product didn’t do well. PepsiCo being a huge company launching such a product can be questionable. One of the motives could also be that the huge campaign could help brand recall. Pepsi Atom was target with consumers who need stronger drink. It was to attack the market share of Coca-cola’s Thums Up; however it failed. ACKNOWLEDGEMENT I wish to express my gratitude to all those who have helped to make this project a success. I would like to thank my project guide, Prof. Rajesh Vyas without his guidance and support this project would not have been possible. Also I would like to thank our director Dr. Kalim Khan who has provided us with the necessary infrastructure and guidance in the course of the project. Also I would like to take this opportunity to thank all the teaching as well as non-teaching staff for their continuous help and support. INDEX Sr. No. Particulars Page No. 1 Introduction 1.1 Industry Overview : Food & Beverage 6 1.1 A) Indian Soft Drinks Market – Detailed Report 7 1.2 Company Overview : PepsiCo Inc. 12 1.3 Pepsi Atom – The Josh Cola from Pepsi 20 2 Research Methodology 22 2.1 Research Design 25 2.2 Tools for Data Collection 25 3 Data Interpretation & Analysis 26 4 Findings 40 5 Recommendations 43 6 Annexure 6.1 Questionnaire 36 6.2 Bibliography Introduction 1. An Overview of Indian Food and Beverage Sector The Indian food and beverage sector is huge and highly competitive in nature. The industry comprises of several sub-sectors such as fruits & vegetables, meat & poultry, dairy, marine products, grains and consumer foods. Snack is one of the major segments of the packaged food division, which comes under the broad category consumer foods. Though the snacks market in India is dominated by the unorganized sector, the organized sector has shown remarkable growth in terms of market share in the last few years. The report provides a snapshot of the Indian snack industry which has witnessed several changes since 1995. In the initial years, the market was dominated by two players – traditional snacks player Haldiram and ‘Uncle Chips’ manufacturer Amrit Agro. Later on, with the entry of global beverage and snacks player PepsiCo, the market dynamics changed completely. Now, the market is dominated by PepsiCo with its wide range of product portfolio. The other major players include Parle Agro, ITC, Parle Products, Balaji Wafers and Parle Wafers among others. A number of regional players have also entered the market in the last few years and are giving tough competition to the big players. In 2012 India’s soft drink market grew about 23% to 435.54 million rupees ($7.29 billion) from 353.77 million rupees, while the carbonated drinks business grew 13% to 179.51 million rupees from 158.71 million rupees in 2011, Euromonitor data showed. 1.1.A. Indian Soft Drinks Market – Detailed Report 1970’s and early 80’s—the entry and exit of Coke India has proved to be perhaps the toughest battle ground for the Cola giants. Coca-Cola was the 1st international soft drinks brand to enter India in early 1970’s. Indian market was dominated by domestic brands, with Limca being the largest selling brand. Cola was the largest selling flavor with market share of 40%, Lemon drinks 31% and orange drinks only 19%. Up till 1977, Coca-cola was the leading soft drink brand in India. But due to norms set by the Foreign Exchange Regulation Act (FERA), Coca-Cola left India and did not return till 1993 after a 16 year absence from the Indian beverage market. FERA needed Coca-Cola to reveal its secret concentrate formula as well as reduce its equity stake which was not acceptable. Pure drinks, Delhi launched Campa-Cola, to take advantage of Coke’s exit and by the end of 70’s, were the only Cola drink in the Indian market. In 1980, Parle, another major Indian player launched Thums Up, the drink which till date is most popular soft-drink in India. Pure Drinks strongly objected to Thums Up being called a â€Å"soft† drink as it felt its taste is too strong. For over a decade, Parle led the Indian soft-drinks market, with its market share reaching a peak of 70% in1990. Attempt 1: In May 1985, PepsiCo joined hands with the RPG group to form Agro Product Export Limited. It planned to import Cola concentrate and sell soft-drinks under the Pepsi label and in return offered to export Juice Concentrate from Punjab. The government rejected the proposal due to its using a foreign name and importing the concentrate. Attempt 2: Pepsi decided to play the Punjab Card by promising to invest $15 million in Punjab, establish an Agro Research centre (costing Rs 1.55 crores), a potato and grain based processing unit (costing Rs 8 crores) and a fruit and vegetable processing unit (costing Rs 5 crores). Benefits and proposal included better market for rice, wheat and fruits in Punjab, creation of 25000 jobs in Punjab and 25000 more in other areas. In 1988, government agreed. PepsiCo entered as Lehar Pepsi and by 1991, it was clear that most of its promises were just on paper. The company did improved the productivity in India, introduced farmers to new technology, established agriculture research centers in Jallowal and Channo (in Punjab) and Nelamangla in Karnataka and invested more capital than promised (by the year 2000, total investment was Rs 18 billion), but the picture on many other aspects was gloomy. The planned operations in Punjab were delayed and as a result, local farmers had to bear a combined loss of Rs. 2.5 Million. Pepsi paid only 0.75 Rs/Kg of Tomato compared to open market price of Rs 2/Kg. Employment was provided to only 783 people as compared to 50,000 promised (although company claimed it to be 26,000 due to direct and indirect operations). It began exporting tea, rice, shrimps,  glass bottles, leather products as against fruits and vegetable products. There was an even a show-cause notice to Pepsi by the ministry of commerce. Luckily for PepsiCo, in 1991, the government of India liberated the economy on grounds of severe foreign e xchange crisis and Pepsi was freed from all the commitments it had made during entry. Re-entry of Coca-Cola in 1993 On the 26th of October 1993, Coca-Cola re-entered the Indian market having acquired some of the leading Indian soft drink brands from Parle, namely Thums-Up, Maaza, Limca, Goldspot & Citra. These brands joined Coke’s portfolio of international brands i.e. Coca-Cola, Sprite, Fanta, Schweppes as Coca-Cola India took control of the top soft drink brands in India from the very beginning. From 1993 to 2003, company invested US $ 1 billion in India. The beginning of Cola War For the Cricket World Cup 1996, Pepsi was not the official sponsor of the tournament, Coke was. But Pepsi had a whole pool of best players roped in as brand ambassadors from the sub continent and abroad. The ad campaign of â€Å"Nothing Official About it† rocked the country and despite Coke being the official sponsor, it was Pepsi which hogged the publicity. In 1998, with the release of blockbuster movie â€Å"Kuch Kuch Hota Hai†, Pepsi took out another ace from its sleeve, featuring Shahrukh, Rani and Kajol in its ad. The punch line was â€Å"Yeh Dil Maange More† which was an iconic line and struck a chord amongst the people. Coca-Cola countered by spoofing the ad, using Sprite, to hilarious effect. Pepsi responded with a spoof of its own, starring Azhar and Jadeja hitting on the Coke line of â€Å"Eat Cricket, Sleep Cricket, Drink Only Coca Cola† with the punch line of â€Å"More More Cricket, More More Pepsi†. Coke again hit back, this time with Thumbs Up ad. They portrayed the cricketers as monkeys and ended the ad with â€Å"Don’t be a bunder (monkey) Taste the Thunder!† Situation  turned ugly with Pepsi going to court and finally ended with Coke withdrawing the ad. The Cola wars went on full-fledged till 2003, when a pesticide controversy forced Coke and Pepsi to fight on the same side in so called â€Å"India’s New Cola Wars†. The Controversies Presence of Pesticides: In 2003, the Centre for Science and Environment (CSE) findings stirred the beverage industry in India. CSE claimed to find dangerous levels of pesticides in all the 57 samples of 11 soft drinks brands collected by the organization from 25 different manufacturing units of Coca-Cola and PepsiCo spread over 12 states. The study found a cocktail of three-five different pesticides in all the samples – on an average 24 times higher than norms laid down by government-run Bureau of Indian Standard (BIS). Rajasthan, Madhya Pradesh, Chhattisgarh, Gujarat and Kerala banned the sale of Colas in schools, colleges and government departments, and other states also took adversarial measures. The day after the CSE’s announcement, Coke and Pepsi came together in a rare show of solidarity at a joint press conference. The companies attacked the credibility of the CSE and their lab results, citing regular testing at independent laboratories proving the safety of their products. They promised to provide this data to the public, threatened legal action against the CSE while seeking a gag order, and contacted the United States Embassy in India for assistance. They roped in major film stars to explain their purity to public. Despite all these measures, sales dipped by as much as 80% in some regions. The soft drinks industry took over a year to get back on the growth track. Ground Water Crisis: Coca-Cola was recently accused of ground water depletion in many areas of the country. Coca-Cola’s bottling operations – which extract hundreds of millions of liters of water from the groundwater resource – have significantly worsened the water crisis as groundwater  levels have dropped sharply since Coca-Cola started its operations. The company was also accused of indiscriminately dumping its toxic waste into the surrounding areas – polluting the water as well as the land. The Coke reiterated its commitment to trim down water usage and take steps towards environment sustainability and farmer’s welfare. However, activists retort that Coca Cola is in the business of water usage and wasting, creating a luxury product largely for the middle class. They are unlikely to put water concerns over profits, until they are forced to. The road ahead Amidst various allegations and controversies, the soft drinks industry in India, supported by its booming economy, strengthening middle class and low per capita consumption, is growing at a cruising pace. The focus has shifted from carbonated drinks to Fruit drinks, with both the companies launching Lemon drinks in 2009-10. In the next few years, the fruit juice category is likely to carry the growth flag forward as consumers become more health conscious. The companies are likely to take more steps to deal with environment sustainability. But the Cola wars are here to stay. We as customers can be assured of superior products and hilarious ads in the process. And are we complaining? 1.2 About PepsiCo Inc. PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Their main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – making hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by their unique commitment to sustainable growth by investing in a healthier future for people and our planet, which they believe also, means a more successful future for PepsiCo. They call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our  associates; and to respect, support and invest in the local communities where we o perate. Headquarters: Purchase, New York U.S. Area Served: Worldwide Key People: Indira Nooyi (Chairman & CEO) Core net revenue: $65.492 billion (Source: Balance sheet of PepsiCo Inc 2012) PepsiCo India PepsiCo entered India in 1989 and in a short period, has grown into one of the largest and fastest growing food and beverage businesses in the country. PepsiCo India’s growth has been guided by PepsiCo’s global vision of â€Å"Performance with Purpose†. This means that while businesses maximize shareholder value, they have a responsibility to all the stakeholders, including the communities in which they operate, the consumers they serve and the environment whose resources they use. They are one of the largest food and beverage businesses in India. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. PepsiCo India has not only grown to become one of the country’s largest food and beverage businesses but has also become a powerful and consistent driver of PepsiCo’s global growth. Within 2 decades, the company has been able to organically grow eight INR 1000 crore plus brands in India, which are household names trusted across the country. A growing portfolio of enjoyable and wholesome snacks and beverages PepsiCo’s portfolio reflects its commitment to nourish consumers with a diverse range of fun and healthier products. The portfolio includes several healthier treats like Quaker Oats, Tropicana juices, multigrain Aliva range which is baked, rehydrator Gatorade, Tata Water plus, Lay’s baked range and Lehar Iron Chusti fortified extruded snack with superior quality iron & B-vitamins. Model partnership with over 24,000 farmers: PepsiCo has pioneered and established a model of partnership with farmers and now works with over 24,000 happy farmers across nine states. More than 45 percent of these are  small and marginal farmers with a land holding of one acre or less. PepsiCo provides 360-degree support to the farmer through assured buy back of their produce at pre-agreed prices, quality seeds, extension services, disease control packages, bank loans, weather insurance, and the latest technological practices. Global leader in water conservation: In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touchà © Tohmatsu India Pvt. Ltd and has been Water Positive since then. The company made this possible through innovative irrigation practices like direct seeding, water recharging, and by reducing the consumption of water in its manufacturing facilities. PepsiCo is lauded for its efforts for water conservation. Care for the environment: PepsiCo is focused on reducing its carbon footprint. Nearly 30 percent of its energy is today generated from renewable sources such as rice husk boilers and wind turbines. Initiatives such as reduction of use of chemicals, eco-friendly packaging initiatives and efficient waste management help reduce load on the environment. PepsiCo India’s award-winning Waste to Wealth recycling program reaches 465,000 families. Exemplary employment practices: PepsiCo India presently employs 6,400 people and provides indirect employment to almost 2,00,000 people. The company believes in providing employment and growth opportunities to local talent. Its ‘College of Leadership’, ensures early identification of talent, and employees’ focused development through critical experiences. The company emphasizes â€Å"Winning with Diversity and Inclusion† and has a significant number of women in the leadership team in India. PepsiCo India has won the prestigious Hellen Keller Award from the National Centre for Promotion of Employment for Disabled People (NCPEDP). Brands of PepsiCo in India PepsiCo India has various brands under its umbrella the food and beverage industry in India. It enjoys second position in terms of market share, at 34.1% in an aerated drinks industry which is valued at Rs. 14k Cr. Foods PepsiCo’s foods division Frito-Lay is the leader in the branded salty snack market. All its products are free of trans-fat and MSG. It manufactures Lay’s potato chips, Cheetos extruded snacks, Uncle Chipps and traditional snacks under the Kurkure and Lehar brands. The company’s high-fibre breakfast cereal, Quaker Oats and low-fat and roasted snack options like Aliva increase the number of healthy choices available to consumers. Aliva Cheetos Kurkure Lay’s Lehar Namkeen Quaker Oats Uncle Chipps Beverages PepsiCo India’s expansive portfolio includes iconic refreshment beverages Pepsi, 7UP, Nimbooz, Mirinda, Slice and Mountain Dew, in addition to low calorie options such as Diet Pepsi, hydrating and nutritional beverages such as Aquafina drinking water, isotonic sports drink Gatorade and fruit juices such as Tropicana and Tropicana 100%. 7UP Aquafina Duke’s Gatorade Mirinda Mountain Dew Nimbooz Pepsi Slice Tropicana PEPSI Brand History Pepsi is a hundred-year-old brand loved by over 200 million people worldwide. The largest single selling soft drink brand in India, Pepsi is ubiquitous on just about every social occasion. Youngistaan loves it. 200 million people worldwide love it. But what has made Pepsi the single largest selling soft drink brand in India is actually a formula concocted a century ago in a faraway continent. 1886, the US. Caleb Bradman, a man with a plan formulated a blockbuster of a digestive drink and decided to call it Brad’s drink. The potion was to become Pepsi Cola in 1898, and eventually, Pepsi in 1903. Since its inception, Pepsi has always been at the forefront of the beverage industry and has come up with revolutionary concepts such as Diet Pepsi, 2l bottles, recyclable plastic cola bottles and the enviable My Can. Brand Advantage Pepsi has become a friend to youth and youth culture. Over generations, youngsters have grown up with Pepsi and have shared an emotional connect with it unlike with any other cola brand. Be it parties, hangouts with friends, or just another day at home, a day is never complete without the fizz of Pepsi! Pepsi has always fuelled youth passions like cricket, Bollywood, music and now football. Youth icons like MS Dhoni, Ranbir Kapoor, Didier Drogba, Virendar Sehwag, Sachin Tendulkar, Priyanka Chopra and Deepika Padukone have endorsed Pepsi since its launch in India. Pepsi Changed the Game during the 2011 cricket world cup by challenging convention, celebrating the unorthodox and by becoming the official sponsor of everything that was unofficial about the sport! Change the Game even as a thought has gained enormous popularity and generated tremendous buzz. Taking the same theme forward in 2012, Pepsi changed the game yet again by  taking the lead in celebrating the exciting new platform of football. Having brought the biggest international football stars and pitching them against the mighty Indian cricketers in a classic faceoff for Pepsi – is something which only a brand like Pepsi can deliver. Quick Brand Facts Flagship brand of PepsiCo. 100 year old brand loved by over 200 million people worldwide. An iconic youth brand in India. The single largest selling soft drink brand in India. 1.3 Pepsi Atom – Josh cola from Pepsi Created for the Indian market, in collaboration with Pepsi-Co’s global innovation team, it is a result of extensive flavour development and consumer testing in the country. The cola, the latest addition to the fast growing branded beverage market in India, is available across the country. It comes in a bold black and blue packaging including a 250 ml My Can at an introductory price of Rs 15 and a 500 ml PET bottle at Rs 25. 200 ml returnable glass bottles (RGB) are also available in select markets at Rs. 10. Introductory prices, however, may vary slightly in different markets. Bollywood actor Sushant Singh Rajput is its brand ambassador. See beyond senseless stunts and exaggerated action. Get ready to get real with the Pepsi Atom, the Josh cola from Pepsi. Piyo Josh Mein. Jiyo Hosh Mein PepsiCo India vice-president (beverage marketing) Deepika Warrier said Pepsi Atom addresses the consumer need for a stronger, fizzier cola with a sharp taste hit. â€Å"From robust distribution to large-scale sampling; high-visibility launch at Pepsi IPL to an insightful and relatable campaign, we have aggressive plans,† she added PepsiCo spoofs Thums Up with its Atom campaign The Atom commercial reminds us of the old Thums Up ad. The launch campaign of Pepsi Atom brought spoof advertising back to the cola war turf after years. For at least 10 years, Thums Up has been showing extreme daredevilry in its advertising, through actors such as Akshay Kumar and now Salman Khan. The Atom ad shows a macho man getting slapped by a woman after he mistook her husband for a thief and then the smart guy comes and offers him Atom. Pepsi’s new ATOM to fizz over TOOFAN With an estimated market share of 15%, Thums Up aka TOOFAN is the undefeated champion in the Rs. 14000 cr. Indian soft drinks market. The local brand from the house of Parle Agro was sold to Coca-Cola and then started a journey the buyers never dreamt of. Coca Cola apparently tried to kill the brand once they got hold of it. But, they misread the market and had to channelize the brand in a whole new avatar. The Indian Youth of 80’s and early 90’s were more flaunting in nature and Thumps Up added the zing to this macho era. But with the launch of Spicy Pepsi, there can be a tough completion. PepsiCo the title sponsors of IPL who have bagged the pouring rights for the event, spent approximately Rs. 160 cr. over a span of 50days. ATOM is launched into the markets as internal completion to Thums Up. High Carbonation is the only difference that makes Thums Up a leader in it segment. With the huge failure of Pepsi Blue, this new variant looked a lot promising. Some questions that will be answered towards the end of the report: 1. IPL has started to lose out in terms of viewership, is it safe to put money in this platform? 2. Yougistan was much appreciated, but are they on the right move with their ‘OH YES ABHI’ act? 3. Spicy gives it a Desi Kala Khatta effect, so is it positioned right? 4. It’s hard to play with Consumer Taste Preferences, is the right move taking the approaching summers into consideration? 2. Research Methodology What is Research? Research is a logical and systematic search for new and useful information on a particular topic. It is an investigation of ï ¬ nding solutions to scientiï ¬ c and social problems through objective and systematic analysis. It is a search for knowledge, that is, a discovery of hidden truths. Here knowledge means information about matters. The information might be collected from diï ¬â‚¬erent sources like experience, human beings, books, journals, nature, etc. A research can lead to new contributions to the existing knowledge. Only through research is it possible to make progress in a ï ¬ eld. Research is done with the help of study, experiment, observation, analysis, comparison and reasoning. Research can be conducted by a proper and systematic method. Research methods are the various procedures, schemes, algorithms, etc. used in research. All the methods used by a researcher during a research study are termed as research methods. They are essentially planned, scientiï ¬ c and value-neutral. They include theoretical procedures, experimental studies, numerical schemes, statistical approaches, etc. Research methods help us collect samples, data and ï ¬ nd a solution to a problem. Particularly, scientiï ¬ c research methods call for explanations based on collected facts, measurements and observations and not on reasoning alone. They accept only those explanations which can be veriï ¬ ed by experiments. For any research to be accurate and upto the mark, one needs to collect data and information and conduct analysis accordingly. Thus data collection has to be done. Data can be collected in mainly two ways: Primary data collection Secondary data collection 1. Primary Data: The primary data is that data which is collected fresh or first hand and for first time which is original in nature. Primary data can be collected through personal interview, questionnaire, experiments, survey etc to support the secondary data. Primary data can also be collected by observation. Primary data collection gives a personal touch to the data. It also requires field visits. Primary data is not easily available as one has to go for field visits. 2. Secondary Data: The secondary data are those which are already collected and stored. Secondary data can be easily obtained from records, journals, annual reports, web-blogs, periodicals, magazines. Easily available after the invent of electronic media. For this project primary data has been collected by questionnaire filling method. Secondary data is also used from company websites, other research websites, books and reference material. Recommendations are given on the basis of personal observations and responses received by asking verbal questions to respondents. Data collected by questionnaire is based on sample method. Sampling Sample is a subset of elements from population. It can be better explained as a process of selecting members or elements of a sample from a given population. A bunch of people have been considered, and considered as a universe and sampling is conducted on them. Probability Sampling Methods – A mathematical chance of selecting respondents. There are number of probability sampling strategies that can be used that vary in their complexity. They are: Simple Systematic Stratified Proportionate Cluster Multistage Simple Random Samples: Under this method of sampling the potential people you want to interview are listed e.g. a group of 100 are listed and a group of 20 may be selected from this list at random. The selection may be done by computer. Simple random sampling is the most straightforward of the random sampling strategies. We use this strategy when we believe that the population is relatively homogenous for the characteristics of interest. For example, let’s say you were surveying first-time parents about their attitude towards mandatory seat belt laws. You might expect that their status as new parents might lead to similar concerns about safety measures. On campus those who share major might also have similar interests and values; we might expect psychology majors to share concerns about accesses to mental health services on campus. 2.1.A Research Design Primary data was collected for understanding consumer preferences Secondary data was used for the competitive analysis. Data available on the internet was used in the research. 2.1.B Tools for Data Collection: Primary Data Collection was done through responses collected from questionnaire. The competitive analysis had to be done on the television commercials of the competitors. Secondary data was also collected through various websites. Data Interpretation and Analysis Inference: It can be seen that out of the sample size of 100, 86 people consume aerated drinks. This shows that the market for soft and aerated drinks is huge. The soft drink market today is estimated to be at 14000K Cr. (July’13 A.C.Neilson report). Inference: The awareness about various brands is very well known in the market. All brands are equally known by the consumers. Even the newly launched drink Rio- by Silver Ice Beverages is well known to the masses. Inference: The above chart shows that the major reason behind people not consuming soft drinks is that they find it unhealthy. The unhealthy factor could be due to excess sugar, or the way it affects the tooth. Also a major chunk does not like its gaseous effect. Inference: PepsiCo did a high visibility launch of the product in IPL. PepsiCo roped in Kai Po Che star Sushant Singh Rajput as their brand ambassador. Pepsi Atom has a huge brand recall. Inference: Pepsi Atom’s first commercial was released on 1st May’13. The commercial was shown during all the breaks during the IPL matches, the frequency was huge. Thus the highest level of awareness about the product was created by TV commercial. Apart from this, their facebook page also gave them a good engagement ratio. Inference: Out of the entire sample 86% people said they consume soft drinks. Out of this only 47% people have tried Pepsi Atom. These are mostly the first time buyers. After the huge media spends and the kind of buzz created this ratio could have been better. Inference: Pepsi Co. launched Pepsi Atom as a strong drink to compete with Coca-cola’s Thumps Up which has a standalone market share of 15% in the Rs.14000 cr.  soft drink market. The commercial was an direct attack to Thums Up ads which shows macho men doing high end stunts. But the following research shows that this was not very much appreciated by the masses. The ad couldn’t even create an interest for consumers to try Pepsi Atom. Inference: The following data analysis clearly shows that people were dissatisfied with the taste of Atom. Almost 50% found its taste to be bad. Pepsi Atom was an innovation by PepsiCo which was targeted at the Northern region, which demands a stronger fizz. But Pepsi Atom couldn’t satisfy the taste buds of Indian consumers. Inference: The fizz content of Pepsi Atom was more than satisfactory, which is a added advantage for the product. Even then huge chunks of approximately 33% were not satisfied with the level of fizz. Inference: The colour of the product is like any other black colour drink; hence not much could be said about this parameter. Inference: The packaging of the bottle is very stylish, agreed almost 50% of the respondents. Interference: The product is priced according to industry levels. The product is available in tetra packs as well as returnable glass bottles and is priced same as PepsiCo’s other beverages or Coca-Cola’s other products. Inference: PepsiCo had invested huge amount in the distribution channel of Pepsi Atom. Also spent a lot of amount in its marketing, thus it can be seen that the availability was very good. Inference: The SKU of Pepsi Atom was on par with other industry players. This can be seen in the above bar diagram. Q.9 How different is Pepsi Atom’s taste from other products? This question was answered by individuals by mentioning how they actually found the taste. A snap shot of the same is given below: Inference: 72% repondents denied making a repurchase of Pepsi Atom. If there are no repurchaes it will certainly affect the brand Pepsi as an entity. Inference: PepsiCo conducted a sampling and engagement exercise for Pepsi Atom with over one million consumers across key centres. It said the new brand was in line with its commitment to the Indian consumer. In spite of this 50% of the respondents found the taste to be inappropriate. The market research could be faulty in this case. Findings: Taste: The taste of Pepsi Atom did not touch the tongues of people. Pepsi Atom tastes like cinnamon cola; people preferably do not like taste of cinnamon into cola. It actually feels like one is having some spicy cola. I had also come across a random opinion which mentioned Pepsi Atom tastes like liquefied chawanprash. This chawanprash type taste can certainly lack acceptability to people who like to consume Pepsi along with their meals. Branding v/s Reality: The branding of Pepsi Atom did very powerfully keeping in mind all the factors: Brand Ambassador like Shushant Singh Rajput, a powerful event campaigning and above all positioning it as ‘Josh Cola From Pepsi’. Since it was supposed to be positioned against ‘Thumbs-up’, it campaigned it as Josh Cola. Positioning a spicy cola as Josh cola is merely nothing but an exaggeration. Josh cola builds a perception that it’s an energy drink which is not the reality. Product Innovation: Its time when people are getting health conscious. Since cola drink are not considered healthy to consume, Pepsico could have thought of drink with combination of Cola and some energy ingredients making it a real energy drink for Machos (Young Adults). It would have been best way to shoot thumbs-up. Recommendation: The product should be discontinued immediately and sent back to R&D department. If not this than at lest the advertising spends on this product should be stopped with immediate effect. Pepsi Atom’s packaging was very much appreciated by the masses; PepsiCo can use this packaging on other product or on some new product which it may launch in future. Coca-cola has reduced the prices of their product which has helped in increasing the sales. PepsiCo can also adopt this strategy. Coca-cola reduced their advertising spends and all that cash was used here. PepsiCo has received a huge brand re-call during this IPL span; hence advertising now is not very much needed. PepsiCo India President Manu Anand Quits Manu Anand, region president for India and South Asia at beverage and snacks company PepsiCo, quit the company on Wednesday, 20th June’13. PepsiCo India’s overall share in April was lower than last year, with Coca-Cola managing to increase market share in the same period. PepsiCo’s market share in April this year fell to 29.7% from 32.1% over the same month last year, Coca-Cola increased its market share to 48.3% from 45.8%. PepsiCo had been banking heavily on the IPL T20 and spent a record Rs 160 crore on the tournament, but Coca-Cola grew faster in the period was the final trigger for Anand’s exit. PepsiCo had paid the cricket board Rs 396 crore to buy title sponsorship rights for five years of the IPL starting this year — double of what previous title sponsor, real estate firm DLF, had paid. The spend, media buyers, believe, over-estimates the potential of the controversy-ridden IPL. What Coca-Cola did? To match PepsiCo’s heavy ad spends in the summer season, Coca-Cola has dropped prices of 200-ml glass bottles to Rs 8 in most markets. Coca-Cola has also been discounting heavily in sales to trade and pushing multi-serve packs such as 400 ml, 300 ml glass bottles and 500 ml PET bottles. Annexures Questionnaire Name: _____________________________________________________ Contact no.: _________________Email id: ______________________ Age group 12 yrs – 18 yrs 19 yrs – 30 yrs 31 yrs – 45 yrs 46 and above Gender: Male Female Occupation: Employed Business Self-employed Student House-maker Retired Others ________________ 1. Do you consume soft drinks? a) Yes b) No (If yes please skip question no. 3) 2. From the following soft drinks which ones are you aware off? a) Pepsi b) Coca-cola c) Fanta d) sprite e) Limca f) Thums-up g) Mountain Dew h) Rio i) Appy Fizz j) Miranda k) 7 Up l) Any Other __________________ 3. Please share with us the reason for not consuming soft drinks? a) Its unhealthy b) Allergic to such drinks c) Do not like the gaseous effect d) Do not like the overall taste e) Do not like the sweet taste f) Others: _______ 4. Are you aware of Pepsi Atom? a) Yes b) No (If yes go to next question, if no please exit the survey) 5. Please share with us the mediums through which you became aware about Pepsi Atom? a) TV b) Radio c) Print d) Outdoor e) Internet f) Friends and relatives g) Others (Please specify) _____________ 6. Have you ever consumed Pepsi Atom? a) Yes b) No (If yes skip the next question and go to questions no 8, if no answer next question) 7. Please share with us the reasons why you never consumed Pepsi Atom. a) It was not available b) The advertisement couldn’t create interest for me to try Pepsi Atom c) Doesn’t find it to be worth the price d) Loyal consumer of other brand; Please mention the name of the other product ______________ e) Others : ______________ 8. Kindly rate Pepsi Atom on the basis of the following parameters, 1 being lowest and 5 being highest a) Taste b) Fizz c) Colour d) Packaging e) Price f) Availability g) Volumes/Sizes 9. Does it have a similar taste to any other product? If yes, please mention the name of the similar product : ________________ 10. Will you purchase Pepsi Atom again? a) Yes b) No (If yes exit the survey; thank you for participating. If no then proceed to next question) 11. What is that you did not like about Pepsi Atom a) The taste was not appropriate b) Highly carbonated c) Gives a burning sensation d) Not worth the price e) Others ______________ Bibliography Source The article is published in the 2010 edition of theAnnual Marketing Magazine titled â€Å"MADazine† of VGSOM, IIT Kharagpur. https://www.facebook.com/pepsiatompepsi http://www.campaignindia.in/Tag/pepsi_atom.aspx http://pepsicoindia.co.in http://www.pepsico.com/